The Easiest Way To Track Your Competition
You know the saying good artists borrow but great artists steal? It goes 10x for marketers.
***UPDATE 5.4.22*** SUNNY IS LIVE. TRY IT HERE: https://www.getsunny.co
I borrowed that “marketing theft” concept from an amazing performance marketer I used to work with (who’s kind of responsible for what we’re building). When I first met him, I thought he’d always be writing copy, directing designers, A/B testing offers. But it turned out he spent hours manually looking up competitors in Facebook’s Ad Library, saving their ads in a folder, and comparing them against other companies. He also had a network of friends who’d text him if they saw a new ad from a company on his watch list. His dream was to hire someone just to listen to podcasts and track ads.
When I asked why he spent so much time on this, his explanation was simple: “These are super successful companies spending millions of dollars on campaigns. Using Ad Library I can see everything. Why wouldn’t I want to learn from them?”
Of course, it seemed obvious: If you want to perform with the best, you have to know what they’re doing.
The problem? It took forever to comb through ad libraries, look at ad variants, organize them into spreadsheets, and draw conclusions. I know, because he griped about it constantly.
It’s tedious work, but crucial. I learned the hard way when I was building social ads for my concepts. I thought I could figure out how to reach an audience on my own. After a few weeks of disappointing CACs, I tried my colleague’s approach. Soon I was hitting my goals. I wasn’t just blindly copying others, of course — just as a great artist doesn’t literally walk off with another artist’s canvas. You’re informed and inspired by your peers. It’s a humbling experience. But your CAC will thank you.
That’s why we’re building Sunny — a new tool that sends you a notification in Slack or email any time an ad from a company you’re tracking goes live on social. It also collects the ads you’re interested in so you can see them all in one place (goodbye endless Facebook tabs and hours of manual labor!).
For every phase of your online business journey, there’s competitor intel you need. We want to help with all of it. We’re starting by making it easier to see your competitor’s ads and know when they launch new ones. But we’ll soon deliver ways to explore landing page strategies, understand non social channels, and measure your CPI, CTR and CAC against your industry.
Excited? Think Sunny could help you or a stretched-think marketer you know? Check out our link and get started now: https://www.getsunny.co
We’re building something exciting. We’d love you to be one of the first to try it — and help us make it better. If you have any great ideas for us, we’ll gladly steal them :)
